Market Access Education for Copywriters
Practical resources, modules, and courses for Pharma and MedComms writers who want to work at the highest level of market access — where evidence, economics, and strategy meet on the page.
Free Guide
The 20-section field guide to payer thinking, HEOR, OPDP, and the art of value copy.
Free Download
Micro-Course
5 lessons. Translate health economics into market access copy that holds up under payer scrutiny.
$97
Flagship Course
The complete system for breaking into market access communications. Evidence to strategy to page.
Coming Soon
The Resource Suite
Three tiers. Start where it makes sense for where you are — and build from there.
Free · Field Guide
The reference guide. Start here.
Micro-Course · Start Here
The highest-leverage skill gap. Closed in 90 minutes.
Flagship Course · Coming Soon
The full system for breaking into market access.
All resources are written by an active market access copywriter — not synthesized from textbooks.
About
I'm Alexandra Keena — a senior market access copywriter with 15+ years across payer marketing, HEOR communications, and market access strategy at agencies including NPG Health, Lumanity, and PA Health & Wellness.
I've written value dossiers, sat through MLR reviews, worked alongside health economists, and spent more hours than I'd like to admit figuring out how to explain a cost-effectiveness ratio in a way that's both accurate and useful to a P&T committee.
The Market Access Desk is the resource I wish had existed when I started. It's the vocabulary, the frameworks, and the strategic judgment that turn a capable Pharma writer into a market access copywriter — taught by someone who's in the work, not just adjacent to it.
Stay in the Room
Short, specific, and written for writers who want to work at this level — not a content digest. When new modules launch, waitlist gets first access and founding pricing.
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